15 Reasons Why YOUR ORGANIZATION Needs a Mobile App

Digital media has exploded and Google reported that 2015 marks the entire year that web searches done on cellular devices have surpassed desktop searches in 10 countries!

Mobile has grown so rapidly that it is now the best digital platform for media consumption. 62% of total digital media activity is from tablets and smartphones combined, 54% of that activity is from apps alone, in accordance with Comscore.

As of April 21, 2015, Google is currently indexing mobile apps, which allows them to rank in search engine results. Browse the SearchEngineLand article about app search engine results positioning. What does this all mean for you personally and your business? You will need a mobile app!

What are the advantages to having an app for the business?

As mobile marketing is growing, more and more businesses are hopping on the mobile app bandwagon for connecting with "on-the-go" consumers, drive increased traffic, generate repeat business, increase sales through better product promotion, and most importantly, be available with their customers, on their cellular devices, 24�7.

Having an app for your business takes marketing efforts to a whole new level. Apps are not simply for huge companies like Amazon, eBay and Wal-mart anymore. Additional info and small businesses are now upping their marketing strategies and expanding their customer reach with mobile apps.

Today's technology has given us the entire world at our fingertips! Cell phones have rendered pay phones & most landlines obsolete since we can take them with us w here ver we go. That provides businesses an enormous marketing advantage. Let's consider the benefits a mobile app offers your business and your customers:

1. Additional info . Increases your visibility and accessibility on mobile devices

3. Builds relationships and loyalty with your customers

4. Generates repeat business with app tools like coupons and loyalty cards

5. Enhances social networking strategies

6. Connects you with "on-the-go" consumers

7. Increases sales with push notifications

8. Your products/services are easily accessible to your customers 24�7

9. One touch usage of your contact information

10. Provide directions to your location anywhere your customers are

11. Fast appointment setting for the customers

12. An app is easier accessible and loads faster when compared to a website

13. Increase customer engagement and provide value

14. Customers have quick access to your social media posts

15. Stand out from your own competition

Why a Mobile App is preferable to a Website

Important thing: An app loads and operates much faster! It takes just a second to launch whereas a website can take significantly longer, especially if the mobile user has bad reception. Mobile optimized websites serve an important business purpose, but they do not replace the need for apps. Let's look at a side-by-side comparison:

? Mobile apps give you almost instant access to this content you need, websites don't

? Mobile apps appear in the app stores, websites don't

? Mobile apps can keep your organization in direct contact with your customers through push notifications, websites don't

? Mobile apps are always visible on the house screen of one's mobile device, websites aren't always visible

Do you see the power that mobile marketing apps have to give you? With features like push notifications, you can instantly reach your customers with much less time and effort than snail mailing sales ads, not to mention, significantly less advertising costs. But the biggest benefit a mobile app provides your business is return on investment