15 Reasons Why YOUR ORGANIZATION Needs a Mobile App

Digital media has exploded and Google reported that 2015 marks the year that web searches done on mobile devices have surpassed desktop searches in 10 countries!

Mobile has grown so rapidly that it is now the leading digital platform for media consumption. 62% of total digital media activity is from tablets and smartphones combined, 54% of this activity is from apps alone, according to Comscore.

As of April 21, 2015, Google is currently indexing mobile apps, which allows them to rank browsing engine results. Read the SearchEngineLand article about app search engine ranking. What does this all mean for you personally and your business? You need a mobile app!

What are the benefits to having an app for your business?

As mobile marketing continues to grow, more and more companies are hopping on the mobile app bandwagon to connect with "on-the-go" consumers, drive increased traffic, generate repeat business, increase sales through better product promotion, & most importantly, be available to their customers, on their mobile devices, 24�7.

Having an app for your business takes marketing efforts to a whole new level. Apps are not just for huge companies like Amazon, eBay and Wal-mart anymore. Medium and smaller businesses are actually upping their marketing strategies and expanding their customer reach with mobile apps.

Modern tools has given us the whole planet at our fingertips! Cell phones have rendered pay phones & most landlines obsolete since we can take them around wherever we go. That provides businesses a huge marketing advantage. Let's consider the benefits a mobile app offers your organization and your customers:

1. Reinforces your brand

2. Increases your visibility and accessibility on mobile devices

3. Builds relationships and loyalty with your customers

4. Generates repeat business with app tools like coupons and loyalty cards

5. Enhances social networking strategies

6. Connects you with "on-the-go" consumers

7. Increases sales with push notifications

8. Your products/services are easily accessible to your visitors 24�7

9. One touch usage of your contact information

10. Provide check here to where you are anywhere your customers are

11. Fast appointment setting for the customers

12. An app is more easily accessible and loads faster when compared to a website

13. Increase customer engagement and offer value

14. Customers have easy access to your social media marketing posts

15. Stand out from your own competition

Why a Mobile App is preferable to a Website

Important thing: An app loads and operates much faster! get more info takes just a second to launch whereas a website can take significantly longer, particularly if the mobile user has bad reception. Mobile optimized websites serve an important business purpose, but they usually do not replace the necessity for apps. Let's look at a side-by-side comparison:

? Mobile apps give you almost instant access to this content you need, websites don't

? Mobile apps appear in the app stores, websites don't

? Mobile apps can keep your business in direct contact with your customers through push notifications, websites don't

? Mobile apps are always visible on the home screen of one's mobile device, websites aren't always visible

Do you start to see the power that mobile marketing apps have to give you? With features like push notifications, it is possible to instantly achieve your customers with much less time and effort than snail mailing sales ads, not to mention, significantly less advertising costs. However the biggest benefit a mobile app provides your business is return on investment