Link Building For Improved Search Engine Ranking

In order to attain the valuable, prized positions at the top of the Search engine pages there are many things to consider. The first step must be to build a well designed website populated with top quality content that's attractive and beneficial to readers and easy for the Search Engines to process. Most SEARCH ENGINE OPTIMISATION (SEO) experts would concur that the next biggest factor will be back-links. That is links to your internet site from other websites.

However all back-links aren't created equal. They add the extremely super valuable such as a link from the homepage of the Telegraph to the bad and even possibly harmful links. Whenever we say harmful - well it could not be desirable to get a load of links to your website built by robots from spam sites, link farms, auto generated sites, questionable content or worse still sites holding malware. However Google say that they do not impose a penalty for poor links, instead they tend to ignore them so that they won't offer any benefit. If penalties were set up for low quality back-links then it would be all too possible for unscrupulous web masters to create detrimental links as a way to bring others down.

Of course you are not going to venture out and generate links from malware sites and you would be extremely lucky if you manage to get a link straight from the Telegraph's homepage. So generally, pretty much all of the links that you gain should come somewhere in between.

In order to get the most from your back-links, your campaign needs to take consideration of the following:


To prove the value of your site in the eyes of the Search Engines, links ought to be built gradually over time. That will not mean you should build them slowly, this means that they should be built consistently month after month. Imagine an incredible new website is made with fantastic content that is unique, relevant and constantly updated. This web site would naturally draw many links to it and would continue steadily to have more and much more links posted to the site. This can be the most desirable pattern of link constructing. If people stop linking to the site then your message this sends to the Search Engines is that the site is not any longer relevant or interesting. It is the message people send if they add a bunch of links and are too busy to do exactly the same the next month.

Good neighbourhoods

You don't want links from spam sites and so-called "Attack Sites" - you need links from good neighbourhoods which are websites trusted by the Search Engines as authority sites. So if these sites trust you with a back-link then they are passing some of their own trust rank down to your website. Google also give each webpage something called a full page Rank. Links from sites that have a higher Page rank are often considered more valuable and can in turn pass a few of the Page Rank down to your site. Having Page Rank will not imply that you automatically place greater than another site, but it is one factor that can help increase the authority of one's site.


It is generally accepted a link is more valuable when it's coming from a page which covers a similar topic. If the web site that ranks highest on Google for the term shoes links to you then this suggests that your website is relevant to people who are interested in shoes. This is actually the primary goal of the engines - to offer relevant content to the search key-word. If you happen to be trying to promote a niche site for a welder, well the link will still be valuable as it is coming from a highly ranked site nonetheless it will never be quite as useful as far as proving that your site is relevant to welding.

Anchor Text

Closely linked to relevancy is anchor text. This feature of a web link tells the search engine what the link is approximately. The anchor text is just the piece of text that makes up the link. A poorly optimised but typical link would look like Click Here! A much better link anchor text will be: Welding Accessories which would suggest that your site relates to that key term.

Types of link

There are a wide variety of different types of links including Internal, RSS, Contextual, Blog Comment links, Forum Profile links and Editorial. Links from Blog postings and Forum Profiles can easily be posted to other sites and can even be developed by naughty Black-hat robots. Additional info can be easily made has the aftereffect of reducing their value. However that's not to say they're worthless they certainly do have their place, particularly when coming from a trusted and relevant page and they also can truly add variety to your back-link profile. Editorial links are often considered probably the most valuable. more info explains exactly how these work, they're simply links that are area of the editorial content of a niche site. Hence this type of link will suggest your site is relevant to this content being published and that it's trusted as an authority about them by the author.


The element of diversity should connect with every facet of the hyperlink building strategy. The best link building campaign should create all types of links, from all kinds of (relevant and trusted) sites, with a variety of useful anchor texts. A diversity in the type of websites that link to you suggests a wide appeal and that you will be not openly targeting a kind of site to efficiently build links. Various related anchor texts on your links shows that your website is relevant to many aspects of the subject, and different people are choosing their very own words to link back to you.

There should be consistency in variety as if a footprint appears in the link building pattern search engines may spot this and call all of the links in to question. Matt Cutts the head of the Google Web-Spam team states that links ought to be built only to benefit users and not to appeal to the Search Engines. Therefore we should understand that they'll only value links which have apparently appeared naturally.